BLACKPINK’s Rosé is joining the Tiffany & Co. family. The dream-come-true was announced yesterday, April 21, and the K-Pop star is ecstatic to be representing the iconic jewelry brand. It means dangling rose gold from her wrist and ear and also gifting her friends with the extras.
Rosé is taking to the runway and showing off Tiffany’s newest line, according to Billboard. The partnership with the jewelry brand has the BLACKPINK member joining the ranks of Lupita Nyong’o, Elle Fanning, and actor-musician Jackson Yee.
“Growing up,” Rosé explained on Instagram, Tiffany & Co. “was always such an iconic jewelry brand and I’m so proud to be working with them.” The words accompanied a stunning photo of Rosé and two pieces from the Tiffany HardWear collection.
“I’ve worn Tiffany jewelry since I was in high school,” the singer told Vogue in an email statement. “To be a part of such an iconic brand that has been a part of my life for a long time makes it that much more special to me. I’m very honored and excited.”
Tiffany & Co.’s HardWear campaign is inspired by “the attitude and edge of our favorite cities,” which includes the New Zealand-born, Australia-raised Korean singer’s favorite city on earth: New York. The ads will hit Tiffany’s flagship store in NYC starting in May – Rosé will be modeling the collection’s 18K gold gauge link necklaces and pave diamonds.
“When I visited New York for the first time, I was absolutely star-struck and blown away at all the tall buildings and busy streets. I hadn’t noticed that all of my favorite movies were based in New York until I was right there. It was the city that I had fallen in love with in the movies,” Rosé told Tatler. “And I love how the HardWear collection is inspired by the attitude of modern cities. As a city-lover myself, I couldn’t explain a better reason as to why I instantly fell in love with the hardware collection and its mesmerizing shapes.”
“I love how bold and chic you can look,” Rosé added. “I’m very interested in layering my necklaces these days.”
Although the rose gold seems to fit Rosé perfectly, the superstar has fallen in love with the HardWear collection’s yellow gold items. Rosé says they are “fancy and fashionable” and it’s hard to argue with that.
The superstar got her start under YG Entertainment as a member of BLACKPINK, an all-girl South Korean K-Pop group. The band now has over 30 million Instagram followers, five Guinness World Records, and has a historic MTV VMA win. The group’s recent Netflix documentary, BlackPink: Light Up the Sky, charts the rapid rise of the four-star group. It also includes super-cool footage of each member’s auditions.
Rosé was the last of the four members to join the group, according to Pure Wow, when she signed on as a trainee in 2021. The group made history during the 2019 Coachella Festival, becoming the first-ever female K-pop group to perform.
The success of the K-pop group is clearly the reason Rosé has garnered so much attention. Her debut as a Tiffany & Co. model solidifies her rise to stardom, especially as her face will be plastered all over the flagship store in New York City.