Did Kanye West copy Walmart’s logo? Depends on who you ask! Walmart execs are furious today, claiming the new Yeezy logo is indistinguishable from the retailer’s 13-year-old sun logo. The American retail corporation moved to block Kanye’s patent last week, filing an objection with the U.S. Patent and Trademark Office over Yeezy’s design.
In January 2020, Kanye West filed for a new design to be placed on sneakers, underwear, T-shirts, furniture, modular homes, and hotel services. The new Yeezy logo is described as eight lines made up of three dots each emerging from a white circle. According to legal papers, the lines are intended to look like rays from the sun.
According to the objection, Walmart insists that Kanye copied its logo – six yellow lines stretching out from a white circle – claiming that “it will be damaged by the registration of [Yeezy LLC’s] mark.” Though the company has not sued Kanye’s fashion company yet, the fight is still strong.
The opposition to the design is strict, insisting that if Yeezy’s mark is passed, “such use and registration is likely to cause confusion and lead to consumer deception” which can ultimately cause “damage and injury to [Walmart].” The retailer has criticized the mark for being a copycat, and now Kanye may lose the design entirely or could face being sued by the Arkansas-based conglomerate.
Walmart claims the “rays” looks too similar, and also has an issue with Kanye’s intended use of the logo. The rapper plans to use the mark for entertainment purposes, But Walmart insists that the company “has sold products and done marketing campaigns in association with Jennifer Garner, the cast of Queer Eye, Drew Barrymore, Kendall, and Kylie Jenner, Ellen DeGeneres, and Sofia Vergara.” The similarity in use could land Kanye’s sunshine mark in the trash.
Walmart’s logo has been used since 2007, while Kanye just filed his patent last year. The fight will likely settle out of court.
“Walmart has repeatedly sought to understand Yeezy’s planned use of the Yeezy Application,” the retail chain explained to the New York Post, “with the goal of finding ways in which the Walmart Spark Design and the Yeezy Application can co-exist with one another. However, to date, we have not received any conclusive information from Yeezy regarding the planned use or any cooperation from Yeezy in order to find common ground.”
This hasn’t been a great few months for the rapper-turned-designer. In February, Kim Kardashian filed for divorce, leaving questions about their combined $2.1 billion. The couple was together for over six years and are separating for “irreconcilable differences.” Recently rumors surfaced that Kim has already moved on with CNN political commenter Van Jones.