JoJo Siwa is officially an adult, but it isn’t her first time with adult money. The child star, known for her debut in Dance Moms, has already amassed more than $14 million, using fame and strategic brand deals to dominate on and off the screen.
Though she rose through the ranks from reality TV to Nickelodeon, JoJo earned her fortune as a teen, capitalizing on her Internet clout. With millions of TikTok followers and over 3.5 billion views on YouTube, JoJo Siwa’s bank accounts have blown up.
The teen star has over 10.8 million Instagram followers and 33.7 TikTok fans, continuing her meteoric rise after coming out as pansexual and eventually introducing her girlfriend in February. Once she developed a following, profits were easy. Performing on her YouTube channel, producing popular music, and selling brand deals have all made the child star millions of dollars, and it seems her success is just getting started.
JoJo Siwa was a competitive dancer under Abby Lee Miller and went on to arguably bigger and better things, starting her music career. She released Boomerang and I Can Make U Dance, hit singles that contributed plenty to her fame and fortune. The video of her debut single dealt with online bullying, going viral with nearly 1 billion views and over 2.5 million likes.
JoJo’s financial success can also be attributed to her strategic appearance – her signature hair bow – that made brand deals as easy as pie. The teen star teamed up with Claire’s to sell her iconic accessory. The teen sold 40 million hair bows by 2018. Soon, brand deals were coming out of the woodwork to get JoJo Siwa on board.
J.C. Penney got JoJo as a partner, coming out with themed accessories, bedroom décor, and look-alike dolls from the young celebrity. JoJo was also named Breakout Artist of the Year by Vivid Seats.
Now, JoJo continues her success, landing a deal with General Mills. Though they’re no Lucky Charms, JoJo is getting her own cereal made with strawberry-flavored puffs and marshmallows shaped like her iconic bows. The deal went through just before her 18th birthday, and Strawberry Bop Cereal will be hitting grocery stores soon.
JoJo is clearly an extremely hard worker. From Dance Moms to TikTok, her career was long and winding, but she never stopped performing. Now, all that hard work has paid off. JoJo hit Time’s annual list of 100 most influential people in the world in September 2020 and has remained highly successful. She proves that anyone, no matter who you are or where you come from, can dance their way to the top.
What does her old dance teacher have to say about JoJo Siwa’s success? Abby Lee Miller couldn’t be prouder of the woman JoJo has become. After JoJo came out to the world, Abby posted on Instagram in support of her former student.
“I always knew the world would be a more colorful, positive, sparkly place with a kind, loving, dazzling triple threat like you in it – a shining example for the kids out there to live their BEST lives each and every day,” Abby captioned the post. “You put your heart on the platter! (If you know you know) Love you kiddo!!! Keep making me proud.”