The New York Post slammed Jimmy Buffett’s new NYC restaurant Margaritaville as “tacky,” but TripAdvisor reviews beg to differ.
Located at the corner of 7th Ave and West 40th Street, the 32-story Margaritaville Hotel sits just a block away from Times Square Tower, boasting 234 rooms, an outdoor heated pool, a tropical themed restaurant, and close walking distance to the city’s number one tourist destination.
While many critics are going back and forth on whether the resort will be good or Dbad for the city, the Margaritaville Hotel hopes that its July 2021 opening date can offer domestic tourists a “paradise” close to home, especially if they’re still hesitant to travel because of the Delta variant.
“The opening of Margaritaville Resort Times Square is an incredible moment for the hundreds of team members involved in this property and for the city of New York after such a challenging year,” said Sharif El-Gamal, CEO of Soho Properties and owner and developer of Margaritaville Resort Times Square. “This resort will provide an unparalleled getaway never before experienced in Manhattan.”
The limited-time “SummerzCool” package is encouraging guests to stay longer by offering discounts of 15-20% off based on trip extensions from three to seven nights.
Inside the resort is a pool-side LandShark Bar & Grill, a 32-foot-high miniature Statue of Liberty holding up a giant tequila glass, and a burger joint serving “cheeseburgers in paradise.”
The resort currently has an impressive 5.0 rating on Trip Advisor, with many travelers saying they had a wonderful time at they were happy to enjoy the city despite the Delta variant. Some New Yorkers and Northeast vacationers have described it as a “staycation,” and a safe place they can travel to. The New York Post was not so generous however, slamming the restaurant as “tacky” and unnecessary.
Hoping to bring tourists back to the city, New York has added a lot of new buildings and sites to see over the last year, such as the Hudson Yards “Vessel” and Chelsea’s “Little Island Pier.” As long as Broadway remains closed, Times Square is taking a hit, but Margaritaville, popular in Florida and along the South, may just be the tourist attraction to get people back into the swing of things.
To help publicize its opening, Jimmy Buffet himself gave a little surprise concert at the Margaritaville hotel resort this past month. The 74-year-old singer performed the titular hit, “Magaritaville” on the rooftop terrace.
The city has recently had an uptick is hotel occupancy, with The Wall Street Journal reporting a 15% increase in daily foot-traffic since the Winter. In 2019, the city had nearly 85% of all hotel rooms occupied, compared to 47% just last March. Due to the rapid spread of Covid-19, 66 million annual New York City visitors plummeted to just 22 million.
Now, The New York Times reports that 40 of the 226 hotels that closed their doors last March are planning to reopen, and Margaritaville is hoping to attract domestic tourists looking for a little taste of vacation to try out their new New York City hotel. The real test of the resort’s success will come soon. Broadway is set to reopen in September, which is sure to pack Time Square with tourists once again.
“This is an unbelievable opportunity,” El-Gamal told The New York Times. “This may be the best time in our lifetimes to open a hotel in New York.”