Marta Rentel is the first person to sell her love as an NFT, making history with the $250,000 sale. The 26-year-old Polish influencer made the transaction on July 13, selling her “digital love” to one lucky person. The unnamed buyer gets a dinner date with the influencer and ownership of her “love” NFT.
On her website, Marta Rentel describes the NFT as “the real Digital Love crafted from my DNA.” In essence, the Non-Fungible Token is a digital asset that is stored on blockchain. Marta’s love was put up for grabs using that technology. The lucky buyer now has their unique digital fingerprint as proof of the sale, meaning no one else can own Marta’s digital love the way they can.
The interesting thing about NFTs is that information stored on blockchain technology is nearly impossible to edit, making it a secure way to record purchases and transactions. Marta Rentel utilized this technology to place her own digital presence up for sale.
“I always wanted to become the first woman who did something innovative,” Marta wrote on her website. “Something that would be described in history books. I can almost see my face there… Love is a desire to become whole again. And for that purpose, you always need the second half. Even digital things must submit to the everlasting laws that never change.”
Those words were a stepping stone for the Instagram influencer. Marta has a huge following on social media. She has over 650,000 followers on Instagram and over 150,000 subscribers on YouTube. Her audience has been waiting for the opportunity to date the Polish star, and Marta Rentel finally gave them the chance.
“So today I want to announce in front of the whole world that I crafted my Digital Love in the form of a Singular DNA NFT of Marti Renti,” Marta wrote on her website. “If I am to become digitally complete, I need to find someone who’d want to share this DNA with me. It can be anyone who’s crazy enough to travel with me to this infinite galaxy of digital emotions. How about you? Let’s write the history together.”
According to the Polish influencer, “Marti Renti” is her digital persona. As with any person, Marti Renti needs love. To fulfill that need, Marta sold the digital persona’s “love DNA” to the highest bidder. That $250,000 check entitles the buyer to that love, permanently.
That love is not being shared by the real Marta Rentel, though. Marta told Insider that “nothing on the Internet is physical, it’s a part of my online persona.” The buyer is only entitled to digital love, though that person will also get a dinner date with the influencer to mark the occasion.
In defending her transaction, Marta Rentel said that “for me, selling digital love is empowering for women because we can love without compromising our freedom and individuality.” She continued, saying that “digital life is transactional, but so is marrying a man just because he is wealthy and stable, right?”
Marta is planning to use the profits from her NFT sale to support a charity, though she did admit she would be pocketing some, as well. Marta is not done, either. On her website she detailed plenty of other opportunities for fans to purchase NFTs of her digital persona. Listed on her site are NFTs “based on my real DNA,” and “standard influencer NFTs” that comes from her content.
Marta Rentel is selling NFTs of her Instagram posts and YouTube videos. There are currently two packages fans can purchase. The “basic” tier is a $3-per-month subscription that provides one NFT of unlimited supply. The “real fan” tier is a $25-per-month subscription that provides three NFTs of limited supply. The NFTs can be images or post content from her social media accounts.
Marta Rentel is not the only one profiting from the growing trend. Jack Dorsey, the CEO of Twitter, sold the NFT of his first tweet for $2.9 million. In May, an Italian artist sold an invisible sculpture as an NFT for $18,300. Marta said she is following in their footsteps.