The brutal slaying was caught on video by a nearby surveillance camera.
Philadelphia police are now searching for the suspect, who appears in the video to loiter outside the corner store before shooting Franklin “several times,” authorities said.
Investigators are offering a $20,000 reward for information that leads to the arrest and conviction of the suspect shown in the security footage.
Police Search for Killer of Shamecca Franklin
According to Philadelphia police, Franklin was gunned down on Willard Street at about 5 p.m. on Nov. 7.
Authorities have released a video apparently depicting the fatal encounter. In it, a man — described by police as black and in his early or mid twenties — can be seen waiting around near a corner store for several minutes.
After an undetermined amount of time, the man appears to hide behind a corner, gun drawn, as Franklin approaches.
The video uploaded by police to YouTube cuts out before the shooting begins. But investigators said the footage shows the unknown man shoot Franklin “several times” — both in the body and in the head, reports indicate.
The man in the video is seen wearing a dark red or merlot-colored puffy jacket — described by police as “reddish or rust” colored — with white markings on the left side of the chest and the upper left sleeve. Underneath, he appears to be wearing a black hoodie with an emblem on the back of the hood, along with baggy black pants and well-worn black shoes.
The suspect is also shown wearing a black knit cap and a black face covering, which he appears to pull up just before he reveals a handgun in the video provided by Philadelphia police.
Authorities have offered $20,000 for information leading to the arrest of the individual shown in the video.
No apparent motive has been revealed in the deadly shooting, ano police have not reported finding the murder weapon as of Tuesday night.
Investigators have said the suspect is apparently armed and believed to be dangerous. If located, Philadelphia police have asked members of the public not to approach the suspect.
Were the Victim and Suspect Linked?
It is not immediately clear if the suspect and Franklin were acquainted, or why she was apparently targeted in the shooting. Philadelphia police have not said — and their video does not show — if Franklin was robbed before the apparent gunman opened fire.
That the suspect appears to linger in front the shop, apparently speaking with passersby without incident, implies that the shooting was targeted.
But without more information from Philadelphia police, it is not possible to know why Franklin may have been targeted by the apparent gunman depicted in the surveillance video.
Philadelphia police are asking anyone with relevant information to call the department’s Homicide Division at 215-686-3334 or at 215-686-3335. Tips can also be emailed to Tips@PhillyPolice.com. Authorities assure confidentiality for all tipsters.