The long-awaited Spider-Man: No Way Home teaser trailer crushed viewing records, garnering more clicks in its first 24 hours than Avengers: Endgame’s trailer did in its first 24 hours. Now the third installment in the MCU’s Spider-Man trilogy sits at the top of the charts, holding the title far above previous MCU films. With all that buzz, fans think the superhero movie could dethrone Endgame’s box office records.
Sony Pictures and Marvel Studios dropped the official teaser trailer for Spider-Man: No Way Home on Monday night. And, despite a leaked trailer making rounds on Twitter and YouTube the day prior, the hype was still very much alive. The trailer swung onto phones, tablets, and TVs, garnering over 355.5 million views.
That number shattered the previous record for the most-watched film trailer in 24 hours, with Endgame now in a close second with 289 million views for its trailer. That wasn’t the only record Spider-Man: No Way Home broke. The movie also broke the record for most social media conversations in 24 hours, with 2.91 million social media users mentioning the film in the United States and 1.56 million users internationally.
That record win was surprising, considering its previous title holder, Avengers: Endgame was the epic conclusion to a 22-film series. The film contained several high-profile actors like Chadwick Boseman, Chris Pratt, and Robert Downey Jr. among others. It also held a lot of story weight in the MCU, whereas Tom Holland’s solo superhero film is only completing a three-film arc.
What made the trailer so popular were the looming questions fans have for the young web-slinger. Tom Holland’s Peter Parker has gotten himself tangled in one heck of a mess after Jake Gyllenhaal’s Mysterio outed Peter Parker’s secret identity. Now all of New York knows Peter Parker is a superhero and fans want to know how the character will get himself out of the dilemma.
Another factor in the trailer’s popularity was the ending of the video, which teased two supervillains from previous Spider-Man franchises, including Andrew Garfield’s Electro (played by Jamie Foxx) and Tobey Maguire’s Green Goblin (played by Willem Dafoe).
The trailer also showed a first look at the return of Alfred Molina’s Doctor Octopus. The return of past villains from alternate Spider-Man franchises has fans hyped, especially since rumors have all but confirmed that Tobey Maguire and Andrew Garfield would be suiting up next to Tom Holland.
Spider-Man: No Way Home is shaping up to be a huge success. Having dominated Avenger: Endgame in most trailer views in 24 hours, fans are curious to see if the film will outdo its predecessor at the box office. Endgame contained a laundry list of huge celebrities and promised the end of an era for Marvel. With all that expectation it was no surprise that the film would crush the competition.
Avengers: Endgame made $2.798 billion at the box office, beating the MCU’s previous record of $2.048 billion held by Avenger: Infinity War which was released a year prior. Now, two years later, Spider-Man: No Way Home has the potential to outdo Endgame but there are some snags in the road.
With new mask mandates taking effect and rising Covid-19 infection rates, audience members may be reluctant to take a seat at the theater. In July, Black Widow did well at the box office considering the pandemic, raking in $386.2 million. Spider-Man will have to swing higher if he wants to reach Endgame status, however.
Another major factor in the film’s ability to hit a new record is whether Disney will give fans a chance to watch it on its streaming platform at the same time as the theatrical release. Black Widow added an extra $125 million to its revenue from at-home tickets. Disney+ gave fans the option to pay $30 to gain access to the film simultaneously with the theatrical release. This affected in-person box-office results but the film more than made up for it on the virtual platform.
Spider-Man: No Way Home comes out on Dec. 17. Fans will have to wait and see if the film has what it takes to dethrone Thanos. For now, they’ll have to stay satisfied with the teaser trailer.